What is the Chrome Extension?
Amazon Product Insights is a Chrome extension that brings AI-powered research and analysis tools directly into Amazon and your workflows. Five tools in one:
1. Sidepanel Assistant
An AI copilot in your browser. Open it anytime to:
- Ask questions about the current page or any topic
- Chat in a multi-turn conversation with AI
- Document analysis — upload PDFs, Word docs, or text files
- Image analysis — upload screenshots or photos for visual AI analysis
- Link analysis — paste a URL and analyze its content
- Notifications — view alerts from your Hilal account
- Profile — manage your account and switch organizations
- Settings — configure the extension
Tabs include Ask, Chat, Select Chatbot, Document, Image, Info, Link, Gift, Notification, Profile, Settings, and Product Analysis (on Amazon product pages).
2. Product Analytics Widget
On Amazon product pages, analyze any product using 3 analysis views (sample data):
- AI Chat — Talk to AI about the product
- Competitive Analysis — Compare against competitors
- Drill-down Details — Deep technical analysis
- Full Insights — Comprehensive product overview
- Keyword Editor — Analyze and optimize keywords
- Listing Optimization — Improve the product listing
- Market Insight — Category-level trends
- Review Analysis — Sentiment and customer themes
3. Seller Central Tools
On Amazon Seller Central, quick-access tools:
- Floating action button — Quick menu for common tasks
- Context menu (right-click) — “Add to Knowledge Base” and other shortcuts
- Add to Knowledge Base — Save pages for AI context
4. Knowledge Base
Upload your own documents and websites for AI to reference:
- Upload files — PDFs, Word docs, text files, and more
- Index websites — Add any website for AI to reference
- YouTube transcripts — Extract and save video transcripts
- Manage content — Search, delete, and organize your uploads
Your knowledge base is available to Ask, Chat, and all AI tools.
5. NicheRadar (Beta)
Market research overlay on Amazon product and search pages:
- Research bar — Brand, marketplace, and product count at a glance
- Coming soon — Analytics table, price history, AI insights, keyword tools, and more
See NicheRadar Guide for details.
At a glance
| Tool | Where | What it does |
|---|---|---|
| Sidepanel Assistant | Anywhere | Ask AI questions, analyze documents, chat, manage account |
| Product Analytics | Amazon product pages | 3 analysis views (sample data) — Review Analysis, Listing Optimization, Review Download |
| Seller Central Tools | Amazon Seller Central | Floating button, context menu, save to KB |
| Knowledge Base | Extension options | Upload files, websites, YouTube videos |
| NicheRadar | Amazon product & search pages | Market research overlay (Beta) |
Who it’s for
Amazon sellers looking to scale on Amazon using AI research and analysis.
Chatbot users who want to stay productive with AI tools while browsing.
Anyone wanting to add AI analysis and knowledge management to their browser.
Requirements
- Browser: Chrome version 90 or later
- Account: Active Hilal account (same as hilalsoftware.tools or Hilal Chatbot)
- Internet: Persistent connection to Hilal API
Getting started
- Install the extension from Chrome Web Store
- Sign in with your Hilal account (no new password needed)
- Explore the tools — each has a guide page