Who it's for
Amazon Product Insights works for anyone wanting AI tools in their browser. Here are the most common use cases:
Amazon sellers
Use case: Research products, analyze competition, optimize listings, and scale your business using AI.
Why it’s useful:
- Product research — Analyze niches and opportunities using the Product Analytics widget and NicheRadar
- Listing optimization — Get AI suggestions to improve titles, descriptions, and pricing
- Competitive analysis — Compare your products against competitors in real-time
- Seller Central tools — Quick-access buttons on your Seller Central dashboard
- Knowledge base — Save supplier info, competitor pages, and market research for AI context
Most-used features: Product Analytics, NicheRadar, Knowledge Base, Seller Central Tools
Chatbot users
Use case: Stay productive with AI while browsing, without leaving your browser.
Why it’s useful:
- Sidepanel assistant — Ask and Chat tabs for quick questions
- Document analysis — Upload customer emails, contracts, or feedback for AI review
- Link analysis — Paste a link and let AI summarize web content
- Custom chatbots — Use your own trained chatbots right in the extension
- Knowledge base — Upload your company docs for AI to reference during chats
Most-used features: Ask, Chat, Document Analysis, Knowledge Base
Market researchers & consultants
Use case: Analyze Amazon niches and trends at scale.
Why it’s useful:
- Sidepanel assistant — Deep-dive research conversations with AI
- Product analytics — 3 analysis views (sample data) for any product
- NicheRadar — Research bar on every Amazon page
- Knowledge base — Build a library of research notes and competitor profiles
Most-used features: Product Analytics, NicheRadar, Ask/Chat, Knowledge Base
Customer support & review analysts
Use case: Analyze customer reviews and feedback using AI.
Why it’s useful:
- Review analysis — Sentiment breakdown and common themes in Amazon reviews
- Document analysis — Paste customer feedback and emails for AI analysis
- Ask — Ask questions about customer pain points and trends
- Knowledge base — Store customer feedback for pattern recognition
Most-used features: Product Analytics (Review Analysis view), Document Analysis, Ask
Influencers & content creators
Use case: Research products and trends for reviews and recommendations.
Why it’s useful:
- Product analytics — Analyze any Amazon product in seconds
- Competitive analysis — Compare products for reviews and guides
- NicheRadar — Discover trending products and niches
- AI insights — Get talking points and analysis for your content
Most-used features: Product Analytics, NicheRadar, Ask
Common workflows
“I need to research this Amazon niche”
- Open Amazon and search for products in the niche
- NicheRadar bar appears on search results
- Click a product to view the Product Analytics widget
- Use the analysis views to understand the market
- Use Ask/Chat to ask follow-up questions about the findings
- Save interesting products to your Knowledge Base for later
“I need to analyze a supplier’s website”
- Open the supplier’s website
- Use the Ask tab to analyze the site
- Or use “Add to Knowledge Base” to save it for future AI context
- Reference it in Chat for follow-up questions
“I need customer feedback analyzed”
- Copy customer reviews or feedback
- Open the Document tab (or Ask tab with pasted text)
- Ask AI to summarize, identify themes, or answer specific questions
- Save the analysis notes to your Knowledge Base
Not using it yet?
Get started in 5 minutes — install, sign in, and try the Product Analytics widget on any Amazon product page.