Communications

The Communications page in Hilal’s Email Automation Platform serves as the central hub for monitoring and analyzing email marketing efforts. It provides detailed insights into campaign performance, audience engagement, and automation options to streamline communication with subscribers.

Performance Overview

A comprehensive performance section displays key metrics that help track the effectiveness of email campaigns.

• Total Contacts – Displays the total number of contacts in your email list, helping you gauge audience size. An Add button allows you to quickly navigate to the Contacts page to add new subscribers.
• Email Open Rate – Shows the percentage of recipients who have opened your emails, offering insight into audience engagement.
• Contact Growth – Highlights the increase in new subscribers over a specific period and helps to measure the effectiveness of lead generation strategies
• Social Audience Growth – Tracks how well email campaigns contribute to social media engagement, providing a broader view of marketing impact.
• Total Sales – Provides an overview of revenue generated through email campaigns, helping measure return on investment.

Growth Trends

A detailed growth trends section visualizes subscriber activity over time, helping to identify patterns in audience engagement. Observing fluctuations in subscriber growth and engagement levels enables businesses to refine their marketing approach, ensuring email content resonates with the target audience. These insights allow for informed decision-making, helping marketers optimize their strategies for better results.

Automation Creation

A Create Automation button is available, allowing users to set up automated email sequences that trigger based on specific subscriber actions. Automations can be used to send welcome emails, follow-ups, abandoned cart reminders, or any other predefined workflow, ensuring timely and relevant communication without manual intervention. By leveraging automation, users can improve efficiency, maintain consistent engagement, and enhance customer experience through personalized messaging.

With real-time analytics and campaign performance tracking, the Communications equips you with the data needed to make informed marketing decisions. From monitoring subscriber growth to evaluating email effectiveness and ensures that your marketing efforts are optimized for success.