Campaign manager
The Campaign Manager is the heart of the Advertising section. It’s a hub with 11 tabs showing different views of your campaigns and performance data. You can edit campaigns inline, bulk-edit multiple at once, and drill into campaign details. Data syncs with the Amazon Ads API on each refresh.
In this guide:
- Open the Campaign Manager
- Choose a tab to view your data
- Filter by status, ad type, portfolio, or other criteria
- Edit campaigns inline on the list
- Sync status and approval workflow
- Bulk-edit a selection
- Create a new campaign
- Navigate to campaign details
Prerequisites
- At least one Amazon Ads connection.
- Permission:
advertising_dashboard_basicto view;org:update_advertisingto edit.
Step 1: Open the Campaign Manager
Go to Advertising → Campaign Manager in the sidebar.
The Campaign Manager hub opens with the Campaigns tab selected, showing every campaign across every connected region.
Step 2: Choose a tab
The Campaign Manager organizes your data across these tabs:
| Tab | Shows |
|---|---|
| Products | Per-ASIN (product) aggregates and performance |
| Ad Types | Rollup by ad type (Sponsored Products, Sponsored Brands, Sponsored Display) |
| Portfolios | Portfolio-level aggregates across campaigns |
| Campaigns | Campaign list with status, budget, spend, and ACoS |
| Ad Groups | Ad groups with their bidding and targeting settings |
| Keywords | Keywords with match types, bids, and performance metrics |
| Search Terms | Search term reports showing how shoppers found your ads |
| Match Types | Rollup by keyword match type (Exact, Phrase, Broad, Product Targeting, Close Match, Loose Match, Substitutes, Complements) |
| Placements | Placement-level performance (top of search, sidebar, etc.) |
| Placement Summary | Rollup by placement type |
| Product Ads | Individual product ads with ASIN, SKU, and metrics |
Most of your work happens on the Campaigns or Ad Groups tabs. The rollup tabs (Products, Ad Types, Match Types, Placements, Placement Summary) show data aggregated by category.
Step 3: View KPI tiles and performance chart
At the top of the Campaign Manager, you’ll see a KPI row with key performance metrics:
| KPI | Meaning |
|---|---|
| ACoS | Advertising Cost of Sale (ad spend / attributed sales) |
| ROAS | Return on Ad Spend (attributed sales / ad spend) |
| Orders | Total attributed orders from ads |
| Clicks | Total clicks on ads |
| Impressions | Total impressions of ads |
You can also view a performance chart showing trends over your selected time range. These metrics reflect your current filter selection — adjust the Time range filter to change the time window.
Step 4: Filter the list
Use the filter row at the top to narrow the list:
| Filter | Use when |
|---|---|
| Status | Filter to Active, Paused, or Archived campaigns. |
| Time range | Change the date window that the spend/sales/ACoS columns reflect. |
| Ad Type | Filter to Sponsored Products, Sponsored Brands, or Sponsored Display. |
| Portfolio | Filter by portfolio. |
| Match Type | Filter by keyword match type (Exact, Phrase, Broad, Product Targeting, Close Match, Loose Match, Substitutes, Complements). |
| Product | Filter by product (ASIN). |
| Search | Search campaigns by name. |
Your filter selection is reflected in the URL — bookmark a filtered view to come back to later.
Step 5: Edit campaigns inline on the list
On the Campaigns tab, hover over these specific fields to edit them inline:
- Campaign name
- Status (toggle Active/Paused)
- Daily Budget
- Placement adjustment (Top of search %)
- Portfolio (move to a different portfolio)
- Bid Strategy
- Start Date and End Date (campaign date range)
Hover over a field and a pencil icon appears. Click it to edit inline in a popover.
Make your change and confirm. Your change is created as a proposal in the Actions & Approvals workflow and queued for approval. The proposal does not execute to Amazon immediately.
Sync status
The Sync Status column shows the synchronization state of your campaigns with Amazon:
- Syncing — just changed: Your change has been approved and is being synchronized to Amazon’s Ads API. Check back in a few moments as the change propagates.
- (blank): Campaign is fully synced with Amazon.
The sync status clears once your change is fully reflected in Amazon’s system, and you’ll see the updated metrics in the next refresh cycle.
Export data
Click Export (top-right of the table) to download a spreadsheet. You can export:
- Selected rows (if you’ve ticked checkboxes) — exports only the checked rows
- All rows for current view — if no selection, exports every row matching your filters and sort, across all pages
The exported file includes all columns available for the current tab.
Step 6: Bulk-edit a selection
On the Campaigns tab, select multiple rows by ticking their checkboxes. A Bulk actions bar appears at the bottom of the screen with these options:
- Edit — opens a dialog to update Status, Daily Budget, or Automation for all selected campaigns
- Status: set to Active, Paused, or Archived
- Daily Budget: set a new daily budget amount
- Automation: turn automation rules On or Off
- Accept Recommendations — approve automation recommendations for the selected campaigns
All bulk operations are submitted as a single batch request. If one campaign fails, the others will still process.
Step 7: Create a new campaign
Click New campaign in the top-right corner. The flow:
- Region & marketplace — select where the campaign runs.
- Type — choose Sponsored Products, Brands, or Display.
- Targeting strategy — select Auto, Manual keyword, or Manual ASIN targeting.
- Keywords / ASINs — add targets with match types and bids. The keyword research tool is built in.
- Budget & dates — set daily budget and start/end dates.
- Ad creative (Brands/Display only) — add headline, hero image, and landing page.
Submit the form; Amazon creates the campaign and Hilal shows it in the list within a minute.
Step 8: View campaign details
Click on any campaign row to open the detail page with three tabs:
- Settings — view/edit campaign name, status, budget, start/end dates, bidding strategy
- Ad Groups — see child ad groups with their targeting and bid overrides
- Targeting / Keywords — view keywords, ASIN targets, match types, and individual bids
Edit any field and click Save. Changes sync to Amazon’s Ads API; some (like bidding strategy) may take a minute to propagate on Amazon’s side.
Troubleshooting
- “Region not connected” error. You have campaigns from a previously-connected region whose connection has lapsed. Reconnect under Settings → Amazon Accounts.
- Spend column shows zero for a campaign that’s running. Amazon attribution lags by ~12 hours for spend and up to 48 hours for sales. Wait, then refresh.
- “Bid below floor” when editing. Amazon enforces a minimum bid per category. Raise the bid above the floor shown in the error.