Keyword research
⚠️
A dedicated keyword research tool is not available in the current build. To manage keywords and search terms, use the Keywords and Search Terms tabs in Campaign Manager (see below).
View and manage keywords
The Keywords tab in Campaign Manager shows all keywords across your campaigns:
| Column | What it means |
|---|---|
| Keyword | The search term you’re targeting. |
| Match type | Exact, Phrase, Broad, Product Targeting, Close Match, Loose Match, Substitutes, or Complements. |
| Bid | The default keyword-level bid. |
| Status | Active, Paused, or Archived. |
| Impressions | Estimated searches that matched this keyword. |
| Clicks | Clicks from this keyword. |
| ACoS | Advertising Cost of Sale (ad spend / attributed sales). |
Edit keywords inline by hovering and clicking the pencil icon. Bulk-edit multiple keywords using the checkbox selection and the bulk actions bar.
View search term reports
The Search Terms tab shows which actual search terms triggered your ads. This helps you:
- Identify patterns: Review high-performing search terms to understand customer intent.
- Understand your traffic: See what customers actually searched vs. what you intended to target.
Each search term row shows:
| Column | What it means |
|---|---|
| Search term | What the customer searched for. |
| Clicks | Clicks this search term received. |
| Spend | Ad spend attributed to this search term. |
| Orders | Attributed orders from this search term. |
| ACoS | Advertising Cost of Sale for this search term. |
| Sales | Attributed sales from this search term. |
Prerequisites
- At least one Amazon Ads connection.
- Permission:
advertising_dashboard_basicto view;org:update_advertisingto edit keywords.
Next steps
- Go to Advertising → Campaign Manager in the sidebar.
- Click the Keywords tab to view and edit your keyword targets.
- Click the Search Terms tab to see which search terms triggered your ads.
- Use bulk-edit to make changes to multiple keywords at once.