Multi-region ads
The Amazon Advertising API is per-region: NA, EU, and FE each have their own Ads accounts, their own consent flows, and their own data. Hilal preserves that separation while giving you a unified campaign manager.
In this guide:
- Understand region scoping
- See which regions are connected
- Persist your region selection
- Disconnect a region
How regions work
Amazon Advertising operates across five regions, each with separate authorization and data:
- North America Region — US, CA, MX, BR
- Europe Region — UK, DE, FR, IT, ES, NL, etc.
- Far East Region — JP, AU, SG, etc.
- Middle East & Africa Region — AE, SA, ZA, etc.
- India Region — IN
Connecting one region doesn’t grant access to another; you need to authorize each separately. See Connect Amazon Ads.
Step 1: See which regions are connected
Go to Settings → Amazon Accounts.
Each region card shows a connection status badge:
- Connected — authorization is active and data is syncing
- Fetching data from Amazon — marketplace onboarding is in progress
- Connection Error — authorization failed or expired; reconnect required
- Not connected yet — no authorization has been set up for this region
Below the status, you’ll see marketplace toggles for each marketplace within that region.
Step 2: Manage region scope in Campaign Manager
Step 3: Disconnect a region
To disconnect a region (e.g., you stopped advertising in EU), scroll to the bottom of the region card and click Disconnect region.
Hilal:
- Revokes Amazon’s OAuth grant.
- Stops syncing campaign data from that region.
- Retains data for ~30 days — after which the data is permanently deleted.
Disconnecting one region doesn’t affect the others.
Step 4: Reconnect later
If you reconnect within the 30-day window, some of your historical campaign data may be preserved. However, complete recovery is not guaranteed.
Marketplace selection within a region
When you connect or reconnect a region, Hilal asks which marketplaces within that region you want managed. To change this later, open the region card on Settings → Amazon Accounts.
Each marketplace has an inline toggle switch:
Only enable marketplaces you actively manage in that region. If you sell in DE and FR but not in IT or ES, leave IT and ES disabled to prevent data accumulation.
Troubleshooting
- One region shows “Connection Error”. The authorization token expired or was revoked. Go to Settings → Amazon Accounts and click Connect Ads to re-authorize.
- Campaigns from one marketplace are missing. Check if the marketplace is enabled in Settings → Amazon Accounts. Click the toggle to enable it.
- I see campaigns from a region I disconnected. Disconnect kept the historical data for 30 days. To avoid seeing it in Campaign Manager, untick the marketplaces for that region during the 30-day window.