AI chat
AI Chat is the conversational front door to your Hilal data. Ask a question, get an answer; ask a follow-up, get a refined answer. The conversation is threaded, so you don’t have to repeat context.
In this guide:
- Open AI Chat
- Ask a first question
- Use follow-up turns
- Save and revisit conversations
Prerequisites
- AI is included in your subscription tier (check the Usage panel under Finances → Billing).
Step 1: Open AI Chat
Go to AI → Chat in the sidebar, or open it as a side drawer from anywhere via the ? menu.
Step 2: Ask a first question
Type a question. The assistant queries the relevant data behind the scenes and answers in prose. Examples it handles well:
- “What were my best-selling SKUs in the UK last month?”
- “Why did my profit drop in Q3?”
- “Compare my ACoS this quarter vs last quarter.”
- “Which campaigns spent more than $500 with no attributed sales?”
Below the answer, the assistant shows what data sources it consulted.
Step 3: Use follow-up turns
Conversations are threaded. After the first answer:
- “Now show me the same for DE.”
- “Of those, which are still in stock?”
- “Email me a summary.”
The assistant keeps prior context. To start fresh, click New chat.
Step 4: Save and revisit conversations
Every conversation is saved automatically and listed in the left rail. Star a conversation to keep it pinned.
Recent conversations are also queryable: ask AI Chat “what did I ask about ACoS last week?” and it’ll find the thread.
What AI Chat is and isn’t
Is: a conversational analyst over your seller data, ad data, and finances.
Isn’t: a code assistant, a chatbot for your customers (that’s Hilal Chatbot, a separate product), or a SQL editor (use NL2SQL for that).
Troubleshooting
- “I don’t have access to that data.” Either the data is outside AI Chat’s scope (e.g., an integration data source not yet supported), or your role doesn’t permit access. Try a more specific question.
- Quota exceeded. Your AI usage allowance is depleted for this cycle. Buy the Extra AI usage add-on or wait for the cycle reset.
- Slow first answer. AI Chat warms up the data context on the first query of a session. Subsequent answers are faster.