Multi-marketplace

If you sell on more than one Amazon region or marketplace, multi-marketplace handling matters in three places: which marketplaces are active in your account, how data scopes across the app, and how Ads connections are organized.

In this guide:

• Multi-marketplace setup checklist
• How the data layers fit together
• Tips for agencies and multi-brand operators

Multi-marketplace setup checklist

For each marketplace you sell in:

1. Authorize in Seller Central. The marketplace must be active on your Seller account (Account info → Marketplaces). Hilal can only see what Amazon authorized.
2. Tick it under Settings → Marketplaces. This makes it active in Hilal’s scope.
3. For Ads: make sure the corresponding region has an Ads connection and that the marketplace is selected in that region’s profile.

Once these three things are true, the marketplace is fully active across every Hilal section.

How the data layers fit together

┌─────────────────────────────────────────────────────┐
│  Seller account (one)                                │
│   └─ Authorized marketplaces (set in Seller Central) │
└─────────────────────────────────────────────────────┘
        │
        ▼
┌─────────────────────────────────────────────────────┐
│  Hilal selected marketplaces (Settings → Marketplaces)│
│   └─ A subset of the authorized set                  │
└─────────────────────────────────────────────────────┘
        │                                ▲
        ▼                                │
┌─────────────────────────────────────────────────────┐
│  Per-section data scope                              │
│   ├─ Dashboard KPIs filter to selected marketplaces  │
│   ├─ Inventory shows listings in selected            │
│   ├─ Finances sums revenue/fees in selected          │
│   ├─ Customer Hub messages buyers in selected        │
│   └─ AI tools default to selected                    │
└─────────────────────────────────────────────────────┘

Advertising adds a parallel axis:

┌─────────────────────────────────────────────────────┐
│  Ads connections (per region: NA / EU / FE)          │
│   └─ Marketplaces selected in each region            │
└─────────────────────────────────────────────────────┘
        │
        ▼
┌─────────────────────────────────────────────────────┐
│  Advertising section scope                           │
│   = (Hilal selected marketplaces) ∩                 │
│     (marketplaces enabled in connected Ads regions)  │
└─────────────────────────────────────────────────────┘

The intersection rule for advertising means: a marketplace must be both ticked in Hilal’s settings and enabled in a connected Ads region for ads to flow through. Untick either side and ads from that marketplace disappear from views.

Tips for agencies and multi-brand operators

If you manage multiple Amazon brands, you have two organizational patterns:

• One organization per brand. Each brand is a separate Hilal organization with its own Seller connection, Ads connections, members, and subscription. Cleanest separation, simplest billing per brand. Switch with the org switcher.
• One organization for everything. A single org connected to one Seller account that covers multiple brands. Works if your Amazon setup has all brands under one Seller account; doesn’t work if brands have separate Seller accounts.

For most agencies, one org per brand is the right call. The friction of switching orgs is small; the data and permission separation is large.

Currency reporting

Each marketplace transacts in its local currency. Hilal converts to your reporting currency (set under Settings → Organization → Reporting currency) using the day’s rate from openexchangerates.

For accurate reporting, set the reporting currency before doing the historical data sync — the conversion is applied on read, but cached numbers exist.

Troubleshooting

• A marketplace is enabled in Settings but data is missing. Either the initial sync hasn’t completed or Seller-account authorization didn’t include it. Check Amazon → Connection for sync status.
• Ads campaigns from one marketplace are missing. That marketplace isn’t selected in the Ads region’s profile. Open the region card → Edit marketplaces → tick the missing one.
• Cross-region performance feels skewed. Check exchange-rate conversion — a strong currency move can make an EU marketplace look like a winner / loser when in local currency it’s stable.

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