Multi-marketplace

If you sell on more than one Amazon region or marketplace, multi-marketplace handling matters in three places: which marketplaces are active in your account, how data scopes across the app, and how Ads connections are organized.

In this guide:

• Multi-marketplace setup checklist
• How the data layers fit together
• Tips for agencies and multi-brand operators

Multi-marketplace setup checklist

For each marketplace you sell in:

1. Authorize in Seller Central. The marketplace must be active on your Seller account (Account info → Marketplaces). Hilal can only see what Amazon authorized.
2. Enable it under Settings → Amazon Accounts. Toggle on each region’s marketplaces you want active in Hilal.
3. For Ads: make sure the corresponding region has an Ads connection.

Once these three things are true, the marketplace is fully active across every Hilal section.

How the data layers fit together

┌─────────────────────────────────────────────────────┐
│  Seller account (one)                                │
│   └─ Authorized marketplaces (set in Seller Central) │
└─────────────────────────────────────────────────────┘
        │
        ▼
┌─────────────────────────────────────────────────────┐
│  Hilal enabled marketplaces (Settings → Amazon Accounts)│
│   └─ A subset of the authorized set                  │
└─────────────────────────────────────────────────────┘
        │                                ▲
        ▼                                │
┌─────────────────────────────────────────────────────┐
│  Per-section data scope                              │
│   ├─ Dashboard KPIs filter to selected marketplaces  │
│   ├─ Inventory shows listings in selected            │
│   ├─ Finances sums revenue/fees in selected          │
│   ├─ Customer Hub messages buyers in selected        │
│   └─ AI tools default to selected                    │
└─────────────────────────────────────────────────────┘

Advertising adds a parallel axis:

┌─────────────────────────────────────────────────────┐
│  Ads connections (5 UI regions: NA / EU / FE /      │
│   MEA / India; 3 OAuth regions: NA / EU / FE)       │
│   └─ Each UI region is a separate connection        │
└─────────────────────────────────────────────────────┘
        │
        ▼
┌─────────────────────────────────────────────────────┐
│  Advertising section scope                           │
│   = (Hilal enabled marketplaces) ∩                  │
│     (Ads regions with active connections)            │
└─────────────────────────────────────────────────────┘

The intersection rule for advertising means: a marketplace must be both enabled in Hilal’s Amazon Accounts settings and have a connected Ads region for ads to flow through. Disable either side and ads from that marketplace disappear from views.

Note: While Hilal displays 5 region cards, Amazon’s Advertising API has only 3 OAuth regions (North America, Europe, Far East). Middle East & Africa and India both use the Europe OAuth endpoint.

Tips for agencies and multi-brand operators

If you manage multiple Amazon brands, you have two organizational patterns:

• One organization per brand. Each brand is a separate Hilal organization with its own Seller connection, Ads connections, members, and subscription. Cleanest separation, simplest billing per brand. Switch with the org switcher.
• One organization for everything. A single org connected to one Seller account that covers multiple brands. Works if your Amazon setup has all brands under one Seller account; doesn’t work if brands have separate Seller accounts.

For most agencies, one org per brand is the right call. The friction of switching orgs is small; the data and permission separation is large.

Currency reporting

Each marketplace transacts in its local currency. Hilal converts for reporting using current exchange rates. This conversion is applied to all historical and ongoing data. Keep in mind that exchange rates fluctuate, so converted figures may shift over time.

Troubleshooting

• A marketplace is enabled in Settings but data is missing. Either the initial sync hasn’t completed or Seller-account authorization didn’t include it. Check Settings → Amazon Accounts for connection status.
• Ads campaigns from one marketplace are missing. Make sure that Ads region has an active connection. Go to Settings → Amazon Accounts and click Connect Ads on the region.
• Cross-region performance feels skewed. Check exchange-rate conversion — a strong currency move can make an EU marketplace look like a winner / loser when in local currency it’s stable.

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