Analytics page & Trends tab
The Dashboard has two powerful tools for deeper analysis:
- Analytics page (
/dashboard/analytics) — Compare periods side by side, break down by SKU/campaign/marketplace, save views - Trends tab (at
/dashboard/overview?view=trends) — See metric trends over time in a heatmap with adjustable granularity and date range
In this guide:
- Open the Analytics page
- Compare periods and break down by dimension
- Save a chart configuration
- Use the Trends tab for time-series heatmaps
Prerequisites
- Your Amazon Seller and (optionally) Ads accounts are connected.
- At least 30 days of data ideally — period comparisons get more useful with more history.
Step 1: Open the Analytics page
Go to Dashboard → Analytics in the sidebar.
Step 2: Compare periods
In the filter bar, set the Comparison mode:
- None — show only the selected period.
- Previous period — overlay the equally-long period directly before.
- Same period last year — overlay the same period 12 months ago.
- Custom — pick a second range manually.
Comparison adds a second line to the chart, dotted, and a delta column to the breakdown table.
Step 3: Break down by SKU, campaign, or marketplace
The Dimension dropdown changes what the table groups by:
| Dimension | Use it when |
|---|---|
| None (totals) | You want one row per period; just trends, no breakdown. |
| SKU | You want top-revenue or top-profit SKUs. |
| Marketplace | You want to compare regional performance. |
| Campaign | You want PPC campaign performance side by side. |
| Brand | (If you’ve tagged SKUs with brand) revenue by brand. |
The chart updates to a stacked area for SKU/Campaign breakdowns, and a side-by-side bar chart for Marketplace.
Step 4: Save a chart configuration
The configurations you’ll come back to (e.g., “30-day SKU profit broken down by marketplace, vs same period last year”) can be saved as named views. Click Save view in the top-right; the saved views appear in a dropdown next to it.
Saved views are per-user, not per-organization — your Admin doesn’t see your saved views.
Step 5: Use the Trends tab for time-series analysis
For a heatmap view of metric trends over time, go to Dashboard → Overview and click the Trends tab.
The Trends tab shows:
- Metric selector — Choose Sales, Orders, Profit, or Ad Spend to visualize over your selected period
- Heatmap — Color-coded grid where each cell represents a time period; color represents favorable/unfavorable percentage change vs. the prior period
- Filter drawer — Set granularity (Daily/Weekly/Monthly) and date range
- Trends table — Same data in row format for detailed inspection
Compare period-over-period
The heatmap coloring reflects how the current period compares to the previous period (% change). Use the filter drawer to adjust granularity (Daily/Weekly/Monthly) and date range. To filter by product or marketplace, use the navbar selectors above the heatmap.
Troubleshooting
- Chart is empty for some marketplaces. That marketplace either isn’t connected under Settings → Amazon Accounts or has no data for the selected dimension/period.
- “Comparison disabled” for Same period last year. You haven’t been on Hilal that long. Pick a shorter base period.
- Numbers don’t match the dashboard’s KPI tiles. Check the date range. The dashboard tiles default to last 7 days; the analytics view defaults to last 30 days.