P&L and revenue reports
P&L (profit-and-loss) analysis is available across multiple Dashboard tools. Use View Details on any KPI card for a quick P&L ledger, the Analytics page for detailed breakdowns, or the Trends tab for performance over time.
In this guide:
- View P&L from Dashboard KPI cards
- Use Analytics for detailed breakdowns
- Track trends over time
- Analyze by region with the Geo Map
Step 1: View P&L from period cards
Go to Dashboard → Overview.
The Dashboard shows period cards (Last 7 days, Last 30 days, Custom) with metrics including Total Sales, Orders, Units, Refunds, Adv. Cost, Net Profit, and Margin.
Click View Details on any period card to open the P&L Ledger, which shows:
- Complete breakdown of revenue, costs, and profit
- Period covered and comparison to previous period
- Detailed line items (COGS, fees, refunds, etc.)
Step 2: Use Analytics for detailed breakdowns
Go to Dashboard → Analytics to compare periods and segment by dimension:
- Period comparison — this month vs. last month, or year-over-year
- Breakdown by — SKU, Marketplace, or Brand
- Metrics — revenue, costs, fees, profit
See the Analytics & Trends guide for full details.
Step 3: Track trends over time
Go to Dashboard → Overview and click the Trends tab to see P&L metrics in a heatmap format, filtered by product or marketplace.
Step 4: Analyze by geography
Go to Dashboard → Overview and click the Map tab to view sales and stock by region:
- Choropleth map — regions colored by Sales or Stock volume (choose metric via dropdown)
- Drill down — click a region to view products sold/stocked in that region
- P&L metrics table — revenue, costs, and profit by product within the selected region
Troubleshooting
- No data appears. Ensure your Amazon Seller account is connected (see Dashboard → Overview prerequisites).
- Numbers look different than my Amazon Payments dashboard. Hilal reports by calendar period while Amazon shows settlement cycles. Pick custom dates that align with your settlement cycles to compare.
- View Details dialog is empty. Try refreshing the page or checking that data exists for your selected period.