Choose your marketplaces
Amazon operates 15+ regional storefronts. Most sellers use a handful: a home market plus one or two satellites. Hilal’s marketplace selector tells the whole app — dashboard, inventory, ads, finances — which marketplaces are yours. Data from other marketplaces (which Amazon will still return for your Seller account) is filtered out.
In this guide:
- Open the marketplace settings
- Select your active marketplaces
- Understand how the selection scopes the app
Prerequisites
- You’ve completed Connect your Amazon Seller account.
- You’re an Owner or Admin.
Step 1: Open marketplace settings
Go to Settings → Amazon Accounts in the sidebar. Find the Seller region card and look for the marketplace selector.
By default, every marketplace your Seller authorization granted is available; none are active until you enable them.
Step 2: Enable the marketplaces you sell in
For each region card (North America, Europe, Far East, Middle East & Africa, India), toggle on the marketplaces your business actively sells in. Most sellers enable:
- North America: US, often CA and MX
- Europe: UK, often DE, FR, IT, ES, NL
- Far East: JP, sometimes AU, SG
Don’t enable a marketplace just because Amazon authorized it — only the ones you actually use. Inactive marketplaces still appear in your Seller account but won’t clutter Hilal.
Step 3: Review scoped data
Changes take effect immediately. Hilal scopes all your inventory, orders, and ads data to the enabled marketplaces. The dashboard refreshes with the new scope.
How the selection scopes the app
The marketplace selection is consumed everywhere:
| Section | Scope behavior |
|---|---|
| Dashboard | KPI tiles show data for all selected marketplaces; a top-bar filter lets you view individual markets. |
| Inventory | Stock and listings show for selected marketplaces only. |
| Advertising | Campaigns scope by region + marketplace. (Each region needs its own Ads connection.) |
| Finances | Revenue, fees, and P&L are summed across selected marketplaces. The exporter respects the same scope. |
| Customer Hub | Buyer messages and review data filter by selected marketplaces. |
Adding a marketplace later is non-destructive — Hilal back-fills history when you tick a new box.
Troubleshooting
- A marketplace I sell in isn’t in the list. Amazon only authorizes marketplaces that are active on your Seller account. Open Seller Central, expand to that marketplace, then come back to Hilal and refresh the region.
- My data didn’t refresh after saving. The re-sync is async. Wait a minute, then refresh the page.
- I’m seeing “Marketplace not in your plan” warnings. Your subscription tier limits how many marketplaces you can have active. Upgrade or untick a marketplace.
What’s next
Bring your team in.