Your first search
This page walks you from an empty Product Research page to a list of ranked products with real SellerScores in front of you.
In this guide:
- Pick a marketplace
- Enter a keyword (or pick a category)
- Optionally filter by price / fulfillment
- Run the search
- See the result
Prerequisites
- Product Research is enabled on your account.
- At least 1 credit on your balance.
- At least one marketplace ticked under Settings → Marketplaces.
Step 1: Pick a marketplace
The top of the search panel has a marketplace dropdown. Pick the Amazon region you want to search. (If you sell in only one region, this is auto-set.)
Step 2: Enter a keyword or pick a category
Two ways to seed the search:
- Keyword — type a noun phrase (e.g., “bamboo socks”, “reusable coffee filter”, “yoga mat strap”). The search treats the keyword as the niche.
- Category — pick from the Amazon category tree if you’d rather browse than name.
You can do both — keyword and category — to scope tightly.
Step 3: Optional filters
A few filters worth setting on a first search:
- Price band — sets a min/max sell price. Most beginners narrow to $15–$50.
- Fulfillment — FBA / FBM / either. If you only do FBA, leave it on FBA-only.
- Margin floor — a minimum net margin %. Set 25–30% if you want only profitable candidates.
- Competition — Low / Medium / Any. Low is a good first-pass filter; loosen later.
The deeper filter pages (custom weights, etc.) are covered in Filters & weights.
Step 4: Run the search
Click Search.
The search costs 1 credit. You’ll see a progress indicator while:
- Hilal queries the Amazon catalog.
- Hilal pulls fees and pricing per product.
- Hilal computes the SellerScore (six sub-scores in parallel).
- Hilal ranks the results.
Total time: 10–30 seconds for a first-time search.
Step 5: See the result
You land on a results page with up to 10 products, ranked by SellerScore (highest first).
Each row shows:
- Product image, title, brand.
- Sell price.
- SellerScore (the headline 0–100).
- The six sub-scores as a small chip row.
- A data-quality badge if any sub-score had to fall back from its preferred data source.
- Quick actions: open detail, add to watchlist.
If the top result already looks great, tap it to open the product detail. If you want more candidates, expand the search (2 more credits, 50+ results).
Troubleshooting
- “No results returned.” Your filters were too tight. Loosen the price band or remove the margin floor and try again. → Search returned no results
- “Insufficient credits.” Top up. → Insufficient credits
- Data-quality warnings. Some sub-scores fell back. The SellerScore is still computed but trust it less. → Data quality
What’s next
Read a result row and understand the SellerScore.