Glossary

Section-specific terms

AI brief

A short Claude-generated paragraph attached to a product covering: opportunity, risks, positioning, and a sourcing note. Cached 48 hours; shared across users for the same ASIN+marketplace. → AI brief

AutoSearch

Iterative, multi-round product research that keeps refining until the system converges on a stable answer.

Coming soon

→ AutoSearch

Chat session

A persisted conversation with the AI chat assistant. Has a UUID, a title, and a list of messages. Soft-deletable. → Sessions & history

Competition sub-score

A 0–100 measure of how crowded a niche is — review counts, ratings, listing density. → Competition sub-score

Composite score

See SellerScore.

Crawlee

Hilal’s web-scraping microservice for cross-platform data (AliExpress, TikTok Shop, Google Shopping). Stubbed today; live in a future Run. → Cross-platform pricing

Credit

The unit of usage. New users get 3 free; plans bundle a monthly allowance. → Plans & credits

Cross-platform sub-score

A 0–100 measure of pricing leverage across non-Amazon platforms. Placeholder today; real data when Crawlee ships.

Data quality

A 0–100 score on each search result reflecting how much of the underlying data came from the preferred source vs. fallbacks. Low data quality = trust the SellerScore less.

Deep search

Synonym for AutoSearch.

Demand sub-score

A 0–100 measure of demand for a product. Uses Search Frequency Rank (Brand Analytics) where available; falls back to BSR + Google Trends. → Demand sub-score

Entry mode

How the search was started: guided (form) or chat (free-text).

Expand

Pull 50+ results from a previous search. Costs 2 credits. → Expanding a search

Guided search

Search via the form UI (category, fulfillment, price, etc.). → Guided search

History

The archive of every search you’ve run, snapshotted at the moment of execution. Free to re-fetch; 1 credit to re-run.

Intent extraction

The process by which Claude turns your free-text chat message into a structured ProductSearchRequest and runs a search. → Intent extraction

Margin sub-score

A 0–100 measure of net margin %. Computed from sell price minus COGS estimate, FBA fee, and referral fee. → Margin & profitability

Marketplace

An Amazon regional storefront. US, UK, DE, FR, IT, ES, CA, AU. Product Research scopes by the marketplaces you’ve configured in Hilal Software’s Settings → Marketplaces.

Mode (search mode)

standard (single-shot) or deep (AutoSearch — coming soon).

Score reasoning

A Claude-generated explanation of why a product scored what it scored. → Score reasoning

Search snapshot

The frozen results of a single search — the products and their metrics as they were at the moment of execution. Doesn’t drift; re-fetching shows the same numbers.

Seasonality sub-score

A 0–100 measure of how spiky vs. smooth a product’s search interest is over a year.

SellerScore

The composite 0–100 score that rolls up six sub-scores into a single number. → SellerScore explained

SFR (Search Frequency Rank)

Amazon’s per-keyword popularity rank, available via Brand Analytics for Brand-Registered sellers. The preferred input to the demand sub-score.

Standard search

A single-shot search (the default mode today).

Sub-score

One of the six independent inputs to the SellerScore: demand, margin, competition, trend, seasonality, cross-platform.

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