The product detail page
A product detail page is what you see when you tap into a single search result. It’s where you go from “this looks good in the list” to “let me dig in.”
In this guide:
- Open a detail
- Anatomy of the page
- The full SellerScore breakdown
- Listing metadata
- Quick actions
Open a detail
From any results list, tap the product row. From a watchlist row, same. From history, same.
The first detail open per ASIN per billing cycle costs 1 credit. Repeat opens within the same cycle are free.
Anatomy
Top to bottom:
| Zone | What |
|---|---|
| Header | Image, title, brand, ASIN, marketplace, current price, “Open on Amazon” link. |
| Headline metrics | SellerScore (the big number), data-quality badge, six sub-score chips. |
| AI brief | A paragraph of opportunity / risks / positioning / sourcing notes. → AI brief |
| Score reasoning | A paragraph explaining why this product scored what it did. → Score reasoning |
| Profitability detail | Net margin %, net profit per unit, COGS estimate, fee breakdown. |
| Demand chart | 12-month Google Trends curve and BSR over time (when historical tracking ships, this’ll be richer). |
| Listing metadata | Review count, average rating, BSR, BSR category, fulfillment channel, dimensions/weight. |
| Quick actions | Add to watchlist, share, export individual product, open on Amazon. |
The full SellerScore breakdown
Below the header, each of the six sub-scores has its own card with:
- The score value (0–100).
- A short one-line interpretation (“Good demand”, “Margin too thin to act on alone”).
- Which data source produced it (preferred vs fallback).
- A small tooltip explaining the calculation in plain English.
Useful for understanding exactly why the composite is what it is.
Listing metadata
For verification before acting:
- Review count — how mature is the existing listing?
- Average rating — quality signal.
- BSR — current category rank.
- Best Sellers Rank category — which category Amazon has it in (matters for referral fee).
- Fulfillment — FBA / FBM (so you can match your operation).
- Dimensions and weight — useful for FBA-fee sanity-checking and shipping calculations.
Profitability detail
A table:
| Line item | Value |
|---|---|
| Sell price | The number used in scoring. |
| Less: COGS estimate | From benchmark or Crawlee. |
| Less: FBA fee | From SP-API. |
| Less: Referral fee | From SP-API. |
| Net profit per unit | The dollar number per unit. |
| Net margin % | The percent. |
If you have a real supplier quote, mentally substitute it for the COGS line — most sellers find their actual COGS slightly above or below the benchmark.
Quick actions
| Action | What it does |
|---|---|
| Add to watchlist | Saves the product. → Adding to watchlist |
| Open on Amazon | Opens the listing in a new tab. |
| Share | Generates a deep link to this detail page (Hilal account holders only). |
| Export this product | One-product PDF. (For multi-product PDFs, use the search-level export.) |
| Re-run search | Goes back to the original search and re-runs. |