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Hilal Software
Guide
Product Research
Results & scoring

Results & SellerScore

Every search row carries one composite SellerScore (0–100) built from six weighted sub-scores. This section explains how the score works and what each sub-score measures, so you can read a result with confidence and tune the weights when your strategy demands it.

SellerScore explained
The composite, sub-by-sub
Demand sub-score
SFR, BSR, search interest
Margin & profitability
Net margin and profit per unit
Competition sub-score
Reviews, sellers, saturation
Trend & seasonality
12-month direction and seasonal shape
Data quality & warnings
When the score should be trusted less