Guided search
Guided search is the default entry. Fill a form; click search. Useful when you know roughly what you’re looking for and want to set price and margin bands.
In this guide:
- Required vs optional fields
- The fields, top to bottom
- Switching from guided to chat (and back)
Required vs optional
Two fields are required to run a search:
- Keyword — a noun phrase describing what you’re searching for
- Marketplace — the Amazon regional storefront
Everything else is optional. Defaults are sensible — leave them and the search still runs.
The fields
Marketplace
The Amazon regional storefront: US, UK, DE, FR, IT, ES, CA, AU. The dropdown shows all eight marketplaces.
Keyword
A noun phrase. Examples that work well: “bamboo socks”, “reusable coffee filter”, “yoga mat strap”, “insulated water bottle 32oz”. Specific is better than vague.
Price band
Min and max sell price. Most beginners narrow to a $15–$50 band. Pricier products have higher margin headroom but slower velocity; cheaper products move fast but on thin margin.
Margin floor
A minimum net margin %. Set 25–30% if you want only profitable candidates. Hilal will exclude products whose margin sub-score is below the floor.
Switching to chat
Top-right of the panel: a Chat toggle. Switches to free-text mode; same search runs, you just describe it in English. → Chat search