Amazon accounts
The Amazon accounts page is where you connect Hilal to your Amazon Seller Central and Amazon Ads accounts. Each region (North America, Europe, Far East, Middle East & Africa, India) is displayed as a card and managed separately.
In this guide:
- Open Amazon accounts
- Connect a Seller account
- Connect Ads accounts per region
- Manage region status
Step 1: Open Amazon accounts
Settings → Amazon Accounts.
Step 2: Connect your Seller account
The Seller account is your primary Amazon integration. It provides your inventory, orders, fulfillment, and fees:
- On any region card, click Connect.
- Authorize Hilal via Amazon’s SP-API consent screen.
- Hilal redirects back and syncs your data. The region card flips to Connected.
See Connect your Amazon Seller account for the full walkthrough.
Step 3: Connect Ads accounts per region
After your Seller account is connected, you can enable Amazon Ads for each region:
- On a region card (now showing Connected for Seller), click Connect Ads in the footer.
- Authorize via Amazon Ads consent screen for that region.
- Hilal redirects back; your Ads campaigns are now synced for that region.
You can connect Ads for any or all regions independently. See Connect your Amazon Ads account for the full flow.
Step 4: Manage region status
Each region card shows your connection status:
- Connected — Seller account is synced for this region.
- Fetching data from Amazon — initial data sync is in progress.
- Connection error — there’s a problem with the connection. Click Disconnect region to reset and try Connect again.
- Not connected yet — no Seller account connected for this region yet.
Once Seller is connected, you’ll see the Connect Ads button in the region footer to authorize advertising data.
Troubleshooting
- OAuth redirect bounces without completing. You may have cookies blocked or third-party cookie restrictions. Try a different browser, or check your browser’s privacy settings.
- Seller account won’t connect. Make sure you’re using an account with SP-API authorization. Some legacy seller accounts require additional setup via Seller Central. Contact Amazon support if needed.
- Connection error persists. Click Disconnect region to reset the connection, then Connect again.