Events calendar
The Events calendar is a planning tool for the things you know are coming — a product launch, an Amazon Prime Day campaign, a vendor restock. Pinning events to dates lets the dashboard, forecasting, and ad-budget planner anticipate them.
In this guide:
- Open the calendar
- Add an event
- Tie an event to SKUs / campaigns
- Use Amazon’s known events
- See impact in the dashboard
Step 1: Open the calendar
Go to Events calendar in the sidebar.
Default view is the current month. Toggle to week, list, or quarter views.
Step 2: Add an event
Click on a date or click New event:
- Title and description.
- Type — Launch / Restock / Promotion / Amazon event / Internal.
- Date or date range.
- Linked SKUs — which products this event affects.
- Linked campaigns — which ads campaigns this event affects.
- Owner — which member is responsible.
- Reminders — notifications before the event date.
Step 3: Tie an event to SKUs and campaigns
Linking matters because:
- The Inventory list shows event chips on SKU rows in the run-up to a restock or launch event.
- Forecasting factors expected demand uplift around promotion events into reorder suggestions.
- Ad budget rules can boost daily budgets on the days of a Prime Day or launch event.
- Dashboard cards can highlight upcoming events in the deeper-cards row.
Step 4: Use Amazon’s known events
Amazon publishes major event dates (Prime Day, Black Friday, Cyber Monday) ahead of time. Hilal pre-populates a per-marketplace calendar with these “Amazon event” entries.
You don’t need to create them yourself — but you can link your SKUs and campaigns to the existing entries so the rest of the app reacts.
Step 5: See impact in the dashboard
The dashboard’s Upcoming events card shows the next 7–14 days of events. Click any event to jump to its detail page.
Forecasting — when generating reorder suggestions for SKUs near a promotion event — applies the Multiplier you set on the event linkage to ramp expected demand.
Troubleshooting
- Event reminders not firing. Check Settings → Profile → Notifications that event-reminder emails are enabled.
- Forecast didn’t factor in my promo. Confirm the event has the correct SKU links and a multiplier set on each link.
- Amazon event missing for a marketplace. Hilal seeds for the major regions. If your marketplace’s local event is missing, add it manually as a custom event.