Features explained

Hilal Software features explained

Hilal Software is organized around nine capability groups (matching your sidebar). This page is the map — read down the list, and follow any link to the full how-to. Each section corresponds to what you see in your navigation.

INVENTORY

Track stock, manage your product catalog, and forecast demand.

  • Inventory — live stock per SKU, low-stock thresholds, alerts before you run out. → Inventory
  • Forecasting — AI-powered forecasts to predict what to reorder based on your sales history and lead times. → Forecasting
  • Master Data — SKUs, bundles, attributes, cost of goods sold (COGS), all in one place. → Master data

SUPPLY CHAIN

Manage vendors, purchase orders, lead times, and shipping.

  • Vendors — vendor list, contact info, payment terms, and performance history. → Vendors & orders
  • Lead Times — track and manage supplier lead times per SKU per vendor. → Vendors & orders
  • Orders — raise POs to vendors, track status, and mark as received. → Vendors & orders
  • Order Tracking — monitor inbound POs and FBA shipments. → Vendors & orders
  • FBA Shipments — plan, build, and track FBA inbound shipments end-to-end. → Vendors & orders
  • Fee Calculator — analyze historical organization fees over selected periods with breakdown by marketplace and product. → Fee Calculator

Copilot

Your AI assistant, currently available in the sidebar (moving to navbar soon).

  • Copilot — ask natural-language questions about your products, competitors, and Amazon trends. Copilot understands your data context and surfaces insights across your business. → Copilot

Product Research

Leverage AI and deep data analysis to optimize your product strategy. (Requires subscription.)

  • Search — natural-language search for product opportunities. Chat asks follow-up questions and surfaces inline results. → Product Research
  • Deep Search — iterative search to explore product opportunities by goal, marketplace, optional category filters, with adjustable search budget. → Deep Search
  • Watchlist — save products and track price and BSR over time. → Watchlist
  • History — browse your past searches and re-run them. → History
  • Exports — download search results to CSV and PDF. → Exports

Dashboard

See your performance at a glance with KPIs, trends, and deep analytics.

  • Overview — sales, revenue, orders, profit, ad spend, ACoS at a glance. → Dashboard
  • Analytics — date filtering, period-over-period comparisons, geographic heat maps, and sales trends. → Dashboard
  • Quick Actions — a panel of one-click operations you do every day. → Dashboard

Advertising

Create, manage, and optimize Amazon PPC campaigns with profit-aware metrics.

  • Campaign Manager — create, pause, edit, and bulk-edit Amazon PPC campaigns synced live with the Ads API. → Campaign manager
  • Optimization — waste audit to find low-performing campaigns and keywords; actions inbox for bulk optimization. → Optimization
  • Automation — rules engine with dayparting, bid automation, and guardrails to reduce waste and protect profitability. → Automation
  • Insights — ACoS, TACoS, profit-aware reporting, launch payback analysis. → Insights

Customer Hub

Build relationships through email automations, reviews management, and AI-powered insights.

  • Email Automation — visual builder for templates and multi-step automations that respect Amazon policies. → Email automation
  • AI Assistant — ask natural-language questions about your buyers (“how many repeat purchasers in DE?”) and get instant answers. → AI assistant
  • Reviews Manager — create automation flows to systematically respond to reviews and gather feedback. → Reviews manager

Finance

Track expenses, analyze Amazon fees, and manage your Hilal plan.

  • Expenses — log and categorize the costs of running your Amazon business. → Expense tracking

Settings

Manage your profile, team, integrations, and account. All settings are found in the Settings sidebar group and are also accessible from your user menu.

  • Profile Settings — your avatar, name, email, and timezone. → Profile settings
  • Organization — organization name and team settings. → Organization
  • Team Members — invite teammates and assign Owner / Admin / Member roles. → Team members
  • Amazon Accounts — manage your Amazon Seller and Advertising accounts. → Amazon accounts
  • Plans & Billing — manage your plan tier, add-ons, usage, and invoices. → Plans & Billing
  • Notification Preferences — configure global delivery preferences and alerts. → Notification preferences
  • Bulk Export/Import — download and upload Products, Vendors, Warehouse Inventory, and Purchase Orders. → Bulk Export/Import

Beyond the sidebar

The following features support the core app but aren’t listed in the sidebar.

  • Getting started — onboarding guide for new users, covering sign-up to connecting Amazon accounts and inviting your team. → Getting started
  • Amazon integration — Seller Partner API, Advertising API, connection status, troubleshooting, and multi-marketplace setup. → Amazon integration
  • Platform — Chrome extension, real-time updates, notifications, and quotas. → Platform

Related articles