Features explained

Hilal Software features explained

Hilal Software is organized around eight capability areas. This page is the map — read down the list, and follow any link to the full how-to.

Connect Amazon

Seller Partner API connection — authorize Hilal to read inventory, orders, fees, and reports from your Seller account. → Connect your Amazon Seller account
Advertising API connection — authorize per region (NA / EU / FE). Each region is its own consent flow. → Connect Amazon Ads
Multi-marketplace — pick which of the 15+ Amazon regions you sell in, and the entire app scopes its data to those marketplaces. → Multi-marketplace
Connection status & troubleshooting — when SP-API or Ads tokens expire or disconnect, Hilal flags it and walks you through reconnecting. → Connection status & troubleshooting

Overview dashboard — sales, revenue, orders, profit, ad spend, ACoS at a glance. → Overview dashboard
Analytics & trends — date filtering, period-over-period comparisons, drill-downs. → Analytics & trends
Embedded Superset BI dashboards — pre-built Apache Superset dashboards for power users who want every chart. → Superset BI dashboards
Quick actions — a panel of one-click operations you do every day. → Quick actions

Stock tracking & alerts — live stock per SKU, low-stock thresholds, alerts before you run out. → Stock tracking & alerts
Product master data — SKUs, bundles, attributes, all in one place. → Product master data
Multi-warehouse + bin locations — track stock by warehouse and by bin within each warehouse. → Multi-warehouse
Inter-warehouse transfers — move stock from one location to another with full audit. → Inter-warehouse transfers
FBA shipments — plan, build, and track FBA inbound shipments end-to-end. → FBA shipments
Purchase orders — raise POs to vendors, track status, mark as received. → Purchase orders
Demand forecasting
Beta
— predicts what to reorder based on your sales history and lead times. → Demand forecasting

Campaign manager — create, pause, edit, and bulk-edit Amazon PPC campaigns synced live with the Ads API. → Campaign manager
Multi-region scoping — select which regions you want to manage ads in; data is scoped to those connections. → Multi-region ads
Keyword research — find profitable search terms before you launch. → Keyword research
Budgets & bids — daily budgets, default bids, automated bid rules. → Budgets & bids
Performance & ROI — ACoS, TACoS, attribution, profit-aware reporting. → Performance & ROI

Email automation builder — visual builder for templates and multi-step automations. → Email automation builder
Amazon automations — review-request and post-purchase flows that respect Amazon’s communication policies. → Amazon automations
Product reviews — monitor new reviews, respond, flag suspicious ones. → Product reviews
Message center — one-off messages to buyers, threaded for follow-up. → Message center
AI customer assistant — ask natural-language questions about your buyers (“how many repeat purchasers do I have in DE?”). → AI customer assistant

Expense tracking — log and categorize the costs of running your Amazon business. → Expense tracking
Invoices — vendor invoices and payment status. → Invoices
Amazon fee analyzer — every Amazon fee on every order, broken out by type. → Amazon fee analyzer
P&L and revenue reports — profit-and-loss across periods, segmented by marketplace, brand, or SKU. → P&L and revenue reports
Excel and PDF exports — clean exports for your accountant. → Exports
Billing & subscriptions — manage your Hilal plan, add-ons, and invoices. → Billing & subscriptions

AI Chat — a conversational assistant that knows your seller data. → AI chat
NL2SQL — describe a query in English, get safe parameterized SQL plus the result. → NL2SQL
AI Notes — smart, AI-assisted note-taking that links to your business context. → AI notes
Document chat — upload a PDF or doc and chat with it. → Document chat
Prompt manager — save, version, and share prompts across your team. → Prompt manager
AI image generation
Beta
— generate product imagery from a description. → AI image generation
Multi-LLM connections — bring your own keys for OpenAI, Anthropic, and others. → Multi-LLM connections

User profile — your avatar, timezone, and notification preferences. → User profile
Organization — name, logo, billing address. → Organization
Team & permissions — invite teammates, assign Owner / Admin / Member roles. → Team & permissions
Integrations — third-party connections (Amazon, Google Drive, Cloudinary). → Integrations
Subscriptions & add-ons — your plan tier and any add-ons you’ve purchased. → Subscriptions & add-ons
Marketplaces — choose which Amazon regions you sell in. → Marketplaces

Chrome extension — Hilal data inline in Seller Central. → Chrome extension
Real-time updates — quotas, notifications, and live metrics over WebSocket. → Real-time updates
Notifications & quotas — usage limits, alerts, and the notification center. → Notifications & quotas
Vendors & orders — vendor list, lead times, the orders view, and the events calendar. → Vendors & orders