Glossary
When the docs use a term you haven’t seen before, look it up here.
ACoS — Advertising Cost of Sale
The percentage of attributed sales from an ad campaign spent on the ad itself. ACoS = ad spend / attributed ad sales × 100. The Advertising section reports it per campaign and across the whole account.
Activity center
The bell icon in the top bar: unread in-app notifications, mark-all-read, and a link to the full history page. Preferences per notification type and channel live under Settings → Notification Preferences. See Notifications.
Add-on
An incremental purchase that stacks on top of your base subscription — extra AI tokens, extra members, extra marketplaces. See Plans, usage & pricing.
Admin
The role one tier below Owner. Can manage members, billing, integrations, and data — but cannot delete the organization. See Key concepts → Role.
Ads API (Amazon Advertising API)
The Amazon API that powers Hilal’s Advertising section. Each Amazon region (NA, EU, FE) has its own Ads connection. See Connect Amazon Ads.
ASIN — Amazon Standard Identification Number
Amazon’s 10-character product identifier. Unique per region.
Automation Hub
Advertising → Automation: the Rules Engine (condition-based bid/budget rules with per-marketplace autonomy), Dayparting (7×24 bid-multiplier grid), Event Playbooks, and Guardrails (Bid Floor / Bid Ceiling / Daily Action Cap / Daily Impact Cap, protected keywords). See Automation Hub.
Bin location
A specific shelf, slot, or pallet inside a warehouse. Multi-warehouse Hilal tracks stock down to the bin if you set it up. See Multi-warehouse.
Bulk Export/Import
Settings → Bulk Export/Import: download and upload Products, Vendors, Warehouse Inventory and Purchase Orders as spreadsheets, with validation and job history. See Bulk import/export.
Bundle
A SKU made up of multiple component SKUs, sold as one unit. Hilal tracks both the bundle stock and the underlying components.
Campaign
A single Amazon PPC ad campaign — Sponsored Products, Sponsored Brands, or Sponsored Display.
Campaign Manager
Advertising → Campaign Manager: the tabbed view of your Amazon Ads data (Products, Ad Types, Portfolios, Campaigns, Ad Groups, Keywords, Search Terms, Match Types, Placements, Placement Summary, Product Ads) with inline and bulk editing. See Campaign Manager.
COGS — Cost of Goods Sold
The per-unit cost Hilal uses for profit math. Maintained on INVENTORY → Master Data (column COGS, bulk import with job progress) and per supplier in the supplier assignment dialog. See Product master data.
Connection
An OAuth grant from Hilal to a third-party API. The two big ones are SP-API (Seller Partner) and Ads API (Advertising). See also: Seller Partner API connection.
Copilot
The embedded Hilal AI assistant (the Copilot entry in the sidebar; moving to the top navbar in an upcoming release). See Copilot.
Credits (Product Research)
The metering unit for Product Research searches, expansions, product detail views, exports and Deep Search. Your balance is the Available Credits widget on Product Research → Search. See Plans and credits.
Deep Search
Product Research mode that runs several search rounds automatically, refining until results converge (streams progress, then shows a converged results page). See Deep Search.
Detector (Waste Audit)
One of the Optimization Hub’s checks — Zero-Sale Spend, Unprofitable Spend, Self-Competition, Out-of-Stock Spend, Bid Hangover, Budget Pacing, Branded Cannibalization, plus ACOS Spike / CTR Drop / CVR Drop anomalies. Each finding is Open, Fix Proposed, Dismissed or Fixed.
FBA — Fulfilled by Amazon
The Amazon program where you ship inventory to Amazon’s warehouses and Amazon ships it to buyers. Hilal’s FBA Shipments section plans, builds, and tracks these inbound shipments.
FBM — Fulfilled by Merchant
The Amazon program where you ship orders yourself. Hilal tracks both FBA and FBM stock.
Fee Calculator
SUPPLY CHAIN → Fee Calculator: Amazon fee estimates per SKU and period. See Fee calculator.
Hilal Auth
Hilal’s identity provider — the SSO that signs you in to all Hilal products with one account.
Insights Hub
Advertising → Insights: Analytics (True Profit, TACOS trend, Launch Payback, Incrementality, Conversion Diagnostics), Competitor Watch, and Reports & Alerts. See Insights Hub.
Launch Score
A search-level estimate of weekly units needed to compete for first-page ranking, displayed with detailed breakdown per product. Keyed by search UUID to tie results to specific searches. See Launch Score.
Lead-time template
A reusable, multi-stage definition of how long a vendor’s goods take per leg (PO → In-transit → Warehouse or FBA), assigned to vendors and used by purchase orders and forecasting. See Lead times.
Marketplace
One of Amazon’s 15+ regional storefronts (US, UK, DE, JP, etc.). You select which marketplaces you sell in under Settings → Amazon Accounts.
Master Data
INVENTORY → Master Data: the product catalogue table (server-side search and sort, COGS, suppliers, product detail page). See Product master data.
Member
A person you’ve invited into your organization. See Key concepts → Member.
NL2SQL
“Natural language to SQL.” A Hilal AI tool that turns an English question into a safe parameterized SQL query against your seller data and runs it. See NL2SQL.
Optimization Hub
Advertising → Optimization: Waste Audit findings by detector, Actions & Approvals (approve / reject / rollback proposed fixes), and the Savings Scoreboard (modeled avoided spend). See Optimization Hub.
Organization
The top-level container that owns your Amazon connections, inventory, campaigns, team, and subscription. See Key concepts → Organization.
Owner
The role that owns the organization. There’s always exactly one Owner. See Key concepts → Role.
P&L — Profit and Loss
A financial report showing revenue, cost of goods sold, fees, ad spend, expenses, and net profit over a period. In Hilal it lives on the dashboard: the View details P&L ledger on the Overview tab, plus the Trends and Map tabs. See P&L and revenue reports.
PPC — Pay-Per-Click
The advertising model Amazon Ads uses. You bid for placement and pay when someone clicks your ad. Hilal’s Advertising section is a PPC manager.
Purchase order (PO)
A formal order from you to a vendor for stock. Hilal tracks each PO through stages — draft → PO → In-transit → Production / Warehouse / FBA (the route depends on the lead-time template) — in the List and Board views under SUPPLY CHAIN → Orders and Order Tracking. See Purchase orders.
RBAC — Role-Based Access Control
The permission model where access is granted by role, not by individual user. Hilal’s roles are Owner, Admin, Member.
Region (Amazon)
A group of marketplaces. NA = US, CA, MX, BR. EU = UK, DE, FR, IT, ES, NL. FE = JP, AU, SG. Ads API connections are per region.
Saved view
A named filter/column configuration on the Inventory list, shown as a tab above the table; built with the query builder (Advanced Filters). See Stock tracking.
Seller Score
Product Research’s overall 0–100 score for a product, combining demand, margin, competition, trend and seasonality sub-scores. See Seller Score explained.
SKU — Stock Keeping Unit
Your internal product identifier. One ASIN can map to multiple SKUs (different bundles, different fulfillment channels).
SP-API (Seller Partner API)
The Amazon API that powers Hilal’s inventory, orders, fees, and reports. One connection covers your whole Seller account.
Subscription
Your Hilal plan — Free Forever, Professional, Business+, or Enterprise — plus any add-ons. See Plans, usage & pricing.
Superset
Apache Superset, the open-source BI tool that powers the embedded dashboards behind Dashboard → Analytics (and the /superset-dashboard page). See Superset dashboards.
TACoS — Total Advertising Cost of Sale
ACoS but measured against total sales (not just ad-attributed). A truer measure of ad efficiency at the account level.
Tour (first-run tour)
The driver.js-powered interactive walkthrough that fires the first time you open a section. See First-run tour.
Watchlist
Saved products in Product Research with an add-time snapshot, price/BSR deltas, notes and a metrics refresh. See Managing the watchlist.
Webhook
An HTTP callback. Hilal’s backend consumes webhooks from Amazon and Stripe; there is no user-facing webhook configuration in the current build.