What's new
This page tracks what’s shipped recently and what’s actively in flight. Items marked Beta or Coming soon are visible in the app behind feature flags or — in some cases — only on staging.
Recently shipped
Multi-region Amazon Ads
Sellers operating in more than one Amazon region (NA / EU / FE) can now connect each region’s Ads account independently. Connections persist per-region, the campaign manager scopes data to the selected regions, and disconnecting one region doesn’t disturb the others.
Initial-load and TTFB performance series
A series of optimizations to make the first paint of every page faster: middleware-cached auth and subscription checks, dynamic imports for heavy libraries (Framer Motion, React Flow, Recharts, ExcelJS), font-loading via next/font/local, removal of token from React Query keys, scoped CSS for library overrides, and server-side prefetching for core protected pages. Most users will notice it as faster sign-in and faster page transitions.
Standardized API pagination
Every list endpoint now returns the same { items, total } envelope. The frontend’s pagination, infinite scroll, and table components were refactored to consume this shape, fixing several “infinite reset” loops in the inventory list.
Hardened auth + organization switching
Several stability fixes to the auth layer and the cross-tab organization switcher: JWT payloads decoded as base64url (per RFC 7519), userinfo cache tag aligned with revalidate calls, query cache cleared on org switch, and middleware auth-header handling tightened. The net effect is fewer “phantom org” UI states when a user belongs to multiple orgs.
FBA shipment fixes
Duplicate-SKU validation in the Manage FBA Products flow now covers all paginated pages, not just the visible one. Stale-closure bugs in the FBA build flow have been fixed.
Inventory list quality fixes
The inventory list’s pagination reset loop has been resolved, and dead setFilters props were removed from the filter bar. Filter state is now stable across navigation.
In active development
Demand forecasting (Phase 10)Beta
A multi-wave rollout of an in-app forecasting UI: the collapsible panel, the per-SKU detail view, and the velocity-settings editor. The backend has stabilized on a paginated response shape; frontend waves 0–4 are landing iteratively.
AI image generationBeta
Generate product imagery from a description. Available as an opt-in Beta in the AI section.
Vendor detail and fee calculator phases
Two parallel feature phases: a deeper vendor detail view (per-vendor history, lead-time charts, payment terms) and an Amazon fee calculator that estimates the all-in fees on a hypothetical SKU before you list it.
Coming soon
- Tighter Chrome extension integration — Hilal data inline in more Seller Central pages.
- More AI prompt presets — out-of-the-box prompts for common Amazon-seller analyses.
- Expanded Excel/PDF export templates — additional report layouts for accountants.